A Stone’s Throw
Brand Refresh

Create a refreshed, modernized, and sophisticated brand identity for A Stone’s Throw that is cohesive across all packaging and marketing applications.

THE CHALLENGE

A Stone’s Throw

CLIENT

OVERVIEW

A Stone’s Throw jewelry was started by Kimberly Stafford 19 years ago. Her jewelry reflects her love of symmetry and nature and is effortless for those on the move. Her jewelry uses fashion to support our community and those in need. A portion of all sales goes to non-profits that support women, children, refugees, and racial justice.

Brand Strategy

Brand Identity

Project Management

DATE

ROLE

Spring 2022

PHASE 01 :
INSPIRATION

I gathered inspiration using information collected from the client including their goals/vision, brands they like/don’t like, and the types of deliverables needed.

INSPIRATION GATHERING

PHASE 02 :
BRAND IDENTITY

I wanted to create a logo that would convey the brand as modern, functional, and inspired by nature.

BRAND IDENTITY

LOGO

Kimberly creates jewelry that is functional and effortless – standing the test of time. Her designs are often inspired by her love of symmetry and colors found in nature.

I wanted to create an identity that would encompass all of this. Clean, symmetrical lines, elements of nature, and a minimal design that won’t go out of style.

COLOR PALETTE

Drawing inspiration from nature, this color palette uses warm neutrals and earthy greens. In color psychology, green relates to balance, harmony, and peace. It’s also a relaxing color for the human eye.